Barton Arcade Re brand

Manchester creative agency wins remit to rebrand city’s oldest shopping arcade

Design and branding studio TileCreative has been appointed to create a new identity and image for Barton Arcade, one of the country’s oldest retail and leisure arcades.

The agency, which specialises in strategic brand creative to enliven schemes and create engaging spaces, will be working with Barton Arcade’s management company, CrowdUK, on an exercise that will see the Victorian arcade modernise and reimagine itself over the next 12 months.

The appointment to work on Barton Arcade tops an exceptional year for TileCreative, which has included working on some of Manchester’s most notable development schemes, and clients, such as MAG Property, Property Alliance Group, ASK Developments and APAM.

Director Lee Isherwood says: “The northern property industry has seen almost stratospheric growth over the last couple of years and with that comes the need for real differentiation in the market place. Gone are the days of properties or public spaces simply having a logo and a strapline. Placemaking is key and schemes need brands that drive activation, we help do that across print, web and physical space design with concepts that engage those who use the space. The brand needs to target key demographics to establish an identity with specific audiences, be that the oversees investor market, local owner occupiers or particular social groups.

“Barton Arcade is a gem of a building that isn’t currently reaching its full potential. It has the sort of character and charm that can only be found in a small number of buildings, plus sits in a prime position between Deansgate and St Anne’s Square. We’ve taken reference from the buildings red plaque in the new brand, we’re looking to modernise the space whilst celebrating its historic appeal.”

Mark Burgess, director of CrowdUK, who is overseeing the rebranding of Barton Arcade, says: “TileCreative appealed to us because of their work across multiple sectors, especially consumer retail markets that are light years ahead of property when it comes to the power of brand identity. The team’s sector knowledge and network of specialist contractors and collaborators within the wider property industry should help them raise the bar even higher.”