How do you advertise the screening of football games in plain site, but only to one demographic? We worked with the team at Texture, one of Manchester’s newest arts venues, to develop a campaign that would be useful solely to the creative community.
By keeping information to a minimum, just using the “T” of the Texture brand, meant only people who knew the venue already would be able to act on the information, people in a creative circle.
A small run of flyers placed in design agency receptions and local creative hotspots alongside a takeover of the Texture twitter meant word spread well amongst the creative industry in Manchester.
Placemaking – Property Marketing – Design & Marketing