The agency, which specialises in strategic brand creative to enliven schemes and create engaging spaces, will be working with Barton Arcade’s management company, CrowdUK, on an exercise that will see the Victorian arcade modernise and reimagine itself over the next 12 months. The appointment to work on Barton Arcade tops an exceptional year for TileCreative, which has included working on some of Manchester’s most notable development schemes, and clients, such as MAG Property, Property Alliance Group, ASK Developments and APAM.
Mark Burgess, director of CrowdUK, who is overseeing the rebranding of Barton Arcade, says:
TileCreative appealed to us because of their work across multiple sectors, especially consumer retail markets that are light years ahead of property when it comes to the power of brand identity. The team’s sector knowledge and network of specialist contractors and collaborators within the wider property industry should help them raise the bar even higher.
Lee Isherwood, Tile’s Creative Director added: “Barton Arcade is a gem of a building that isn’t currently reaching its full potential. It has the sort of character and charm that can only be found in a small number of buildings, plus sits in a prime position between Deansgate and St Anne’s Square. We’ve taken reference from the buildings red plaque in the new brand, we’re looking to modernise the space whilst celebrating its historic appeal.”