Embrace a Changing Future
Working with MAG Property we set out to redefine the brand positioning of Airport City Manchester. No longer focused on the oversees investment market the brand now needed to engage with potential occupiers and generate interest in the development.
The Way We Work is Changing
We created a bold colour palette to cut through the visual noise of the airport surroundings with the use of gradient tones to add depth and a sense of movement. We also went bold with typography and messaging, using a slight jolt in the alignment created a unique typographic style.
For a Better Work-Life
The success of this project will be known in time but in the short term engagement is very much on the up, the new brand is visible and interest in the schemes next steps is starting to show.