Working with the asset management team at Barton Arcade we re-branded with a focus on site activation, how can we enliven the spaces. We drew reference for the brand from the buildings red heritage plaque but used a modern cut typeface to bring it upto 2018.
To bring the new brand to life we engaged with the existing tenants, photographed them, told their stories and through them to life through video and the website.
The previously empty units at Barton Arcade are now all completely let, the brand is very much alive with events at an all time high. Social media and website traffic continues to increase.