Welcome to No.60
Working with APAM and CBRE we developed a new brand and positioning to complement the refurbishment of 60 Spring Gardens Manchester. The focus was to secure No.60’s position at the heart of Manchester’s traditional central business district and appeal to occupiers looking for truly unique and luxurious office space.
An architectural landmark, No.60 offers four floors of boutique office accommodation, situated in Manchester City Centre’s traditional CBD, at the junction of Spring Gardens and Fountain Street. Our campaign concept revolved around being at the heart of that traditional core. A newspaper give away showcased the wealth of amenity in the immediate vicinity.
Designed by Alfred Waterhouse, the architect behind Manchester’s Grade 1 listed Town Hall, we took inspiration from the building’s chamfered corners and developed a typeface and logo using the exact proportions of the cut away. This was also used on the building wayfinding for floor demarcation and tenant board.