We worked with the team at Allied London to brand The Weekender, makers market and monthly artisan weekend in The Old Granada Studios warehouses.
Young & Dynamic
We delivered a concept based around “save the date” – how people interact with and annotate their various calendars be that digital or physical. Using circling, underlining, crossing and boxing we created a brand that captures that essence.
The weekends ran for a 6 month programme and saw increasing footfall and reputation, successfully activating the space and positioning Old Granada Studios as one of the first schemes in Manchester to embrace placemaking and audience interaction.